Is your business website truly compatible with smartphones, tablets, and other mobile devices? Here’s a free hint for you: Just because you can access it via an iPhone doesn’t mean it’s fully functional for mobile web users… in fact, it probably isn’t, and that shortcoming could cost you a lot of money.
That’s because roughly three-quarters of all Internet users already have mobile access. That includes a large percentage that no longer uses traditional computers at all – a segment of your market that’s expected to keep growing in the coming years. So, you need a website that works for them, or they’re going to take their business elsewhere. But most standard business websites just aren’t geared for smartphones and other small screens. Smart companies have adapted by relying on responsive web design – sites that change and adapt themselves to each viewer, to ensure that every customer gets the right shopping or browsing experience. For example, graphics can be made smaller to save on data plans, text can be sized for easier viewing, and the experience of navigating the site or entering information can be quick and easy.
If you have a website already, it was probably designed with a 10- to 17-inch screen in mind. That wouldn’t fit in anyone’s pocket, but it didn’t have to. Now, though, that “big screen” thinking could be stopping you from finding a new customer and making your next sale, if customers have to scroll, zoom, and turn their phone upside down just to see what’s going on. That means responsive re-designs can make existing sites better and more profitable, and that responsive coding is a “must-have” for any new website. You don’t have to let a traditionally designed website hold your business back. Responsive websites let you meet your customers exactly where they are – which is on the web and on the go, all at the same time!