Mobilegeddon is here… so where are we now?
As you may have heard sometime during the last few weeks, April 21 was a big day for the Internet. That’s because it marked the beginning of “Mobilegeddon,” the point where Google updated search algorithm and started factoring mobile compatibility into certain search engine rankings.
In other words, mobile-friendly websites now get a boost in Google search engine rankings; websites that aren’t mobile-compatible won’t be shown as prominently.
Although this was huge news within the web design and Internet marketing community, there are still a lot of business owners who don’t quite understand what’s changed, or what they should do about it.
To help get to the bottom of things, let’s take a look at a few of the biggest issues and questions surrounding Mobilegeddon:
Who’s affected by Google’s mobile-friendly algorithm change?
In terms of sheer numbers, Google’s mobile update is bigger than the previous Penguin and Panda algorithm changes were. A very high percentage of search queries are being affected, across virtually every market and geographic area.
However, Google seems to be factoring mobile compatibility into mobile searches only, at least for the time being. Right now your search rankings probably won’t be affected unless your visitors are searching via smartphones and tablets. So, it’s possible that your website hasn’t been heavily affected, and might not be for a while.
Are more changes coming?
More than a week later, Google is still rolling out the mobile-friendly update in stages. That means the effects are likely to become more pronounced in the coming months. Additionally, the world’s largest search engine has indicated that it may make even stronger changes going forward.
In fact, there are reasons to think they may start to factor mobile compatibility into searches from desktop and laptop computers, since those same searchers are apt to return via mobile devices later.
What do I need to do now?
If you read between the lines on mobile compatibility for business websites, you find that the common thread isn’t Google, but the growing number of people who access the Internet via smartphones and tablets. There are already more of us accessing the Internet through mobile devices than there are so-called traditional computer users right now, and the gap is expected to grow in the coming years.
The takeaway from that fact is that mobile web users aren’t really “mobile users” at all… they are your normal customers. Without a mobile-friendly website, you’re not just risking Google’s attention – you’re potentially throwing away their business.
The easiest way to maintain your web presence and get mobile compatibility is to convert your website to a responsive design if you haven’t done so already. Responsive websites are simply those that adapt to whatever screen size and operating platform your visitor is using. So, your website displays one way for someone using a laptop, and another way for a visitor who comes to you via an iPhone. They both get the same content, but it’s presented in a format that works with their hardware and software.
Getting a responsive business website doesn’t have to cost a lot of money or take a lot of time. So, if you’ve been waiting to make the change for those reasons, don’t let fears about budgets and schedules hold you back. The fact of the matter is that it’s hard to attract customers online without Google’s help, and the mobile Internet market is too big to ignore. Now is the perfect time to upgrade to a responsive website, so let’s talk today about getting your web presence up-to-date.