Nearly every business website you’ll ever see has a page marked “about us,” or something close, yet most business owners rush through that part of the process on a new website. It’s easy to understand why they think other pages with details on products and pricing are far more important, but the reality is your “about” page probably gets more traffic than you think.
In fact, even though you might not pay attention to this page as a marketer, the chances are good you see them all the time as a web browser. It’s human nature for all of us to want to know who we’re working with – we want to know what kind of personalities our vendors have, where they came from, and even what they look like.
In light of that, your about page probably has more sales and marketing potential than you might think. Here are a few ways to make yours count:
Fill in the details. Your about page should have more than a couple of paragraphs. If yours seems a little thin, add details about your education, industry experience, and professional awards.
Add a personal touch. While you might want to skip over controversial topics, adding a little bit of flair and personality to your about page is a good way to let buyers feel comfortable with you as a person.
Post a nice photograph. It’s no secret that people tend to notice and remember images – especially human faces – more than they do simple text. So get a professional headshot and use it on your website.
Mention any differentiators. If you have details that set you apart from your competitors, either personally or as a business, be sure to mention them on your about page. Lots of people see it, so why not use it as a sales tool?
Buyers want to know as much as they can about you before they decide to do business with your company, and you have a page that’s dedicated to filling them in. Is it as strong as it could be?
The MaryDesigns team has more than a decade of experience with web design and Internet marketing. Why not call us today for a free consultation and see how we can help your business grow?