Even though one of the best things about the Internet is that it makes the world smaller and allows us to market our products and services to men and women around the globe, it hasn’t changed one fundamental rule of business – your best customers are more likely to live down the street than anywhere else.
Why is that? Here are a few of the most important reasons:
With local buyers you have less immediate competition.
Even though you’re still technically competing with lots of other businesses in an industry for local buyers, you have a very strong advantage if they can see you on a regular basis. As humans, we’re always more comfortable with people we know and like. That means some buyers will continue to work with you even if it costs them a little bit more, just because they trust you.
It’s easier for local customers to get familiar with your business.
Some things (like trust, quality, and reputation) are much easier to demonstrate in person than they are over the Internet. So the more your business depends on things that aren’t pricing, the more likely it is local buyers are going to appreciate you once they get to know you.
A local customer’s more likely to stick with you over the long haul.
People tend to fire vendors but stick with their friends. When buyers have a relationship with you or your business that feels personal, they tend to stay more loyal – even in a tough economy or a highly competitive market. Simply put, local customers stick around for a lot longer than buyers who aren’t as close.
Once you realize that your best buyers are likely to be local, it only makes sense to start targeting them through search engine optimization, email marketing, and social media. Are you doing everything you can to win customers in your area?
MaryDesigns should be your first call for web design, local search engine optimization, and more.